This guide will help you communicate effectively with Senior Leaders, aligning Friday Pulse with organizational goals and ensuring they understand its value.

Senior leader benefits of Friday Pulse

Senior Leaders benefit directly from Friday Pulse in the following ways:

• Read the emotional climate of the workforce: Gain real-time insights into morale and culture.
• Anticipate challenges: Use data to predict and address underperformance, retention issues, and burnout.
• Share responsibility for workplace culture: Empower teams to contribute to a positive culture while leading by example.
• Build from strengths: Identify what’s working well and amplify successes across the organization.
• Focus strategic actions: Use data to prioritize initiatives with the highest potential impact.
• Expert guidance: Access resources and advice to interpret data and implement practical actions.

Calls to action for Senior Leaders

To maximize the impact of Friday Pulse, ask Senior Leaders to:

• Champion the initiative by promoting participation across teams.
• Set a strong example by actively using Friday Pulse to thank colleagues, celebrate successes, and share ideas.
• Connect Friday Pulse to broader organizational goals, ensuring alignment with strategy.
• Encourage teams to strive for high response rates, ideally over 70%.

Addressing common questions

When introducing Friday Pulse, you can anticipate and address some of the common FAQs from Senior Leaders:

Is it a “hard” enough metric? Friday Pulse provides predictive insights on productivity, retention, and creativity, backed by robust data.

Will it require a lot of time or effort? The platform is designed to deliver actionable insights without consuming excessive business time.

Can we trust the results? Yes. Individual responses are anonymous, ensuring people can feel safe to answer honestly, while team and organizational results are aggregated for clarity.

Who’s responsible for happiness at work? Happiness is a shared responsibility, with every individual playing a role, but leadership sets the tone and direction.

How will Friday Pulse help us? It creates a measurable framework for improving morale, fostering collaboration, and aligning culture with strategy.

How can I use Friday Pulse? Senior Leaders can use the platform to track trends, celebrate wins, and identify areas for improvement.

What is happening when? Provide a clear timeline of communications and key dates (see example email below).

Example email to Senior Leaders

Here’s a sample email to introduce the Friday Pulse Essential package to Senior Leaders. You can adapt this email for our Pro or Classic packages too.

From: Kelly Kapoor
Subject: Looking after team morale and performance at Dunder Mifflin
Date: 7 October 2024 at 12:02:48 GMT
To: Senior Leader Group members

Hi all,

We’re excited to begin working with Friday Pulse to measure and sustain happiness at Dunder Mifflin.

For the first time, we’ll have a measurable way to track the health of our culture—a key driver of success. Research shows that happiness reliably predicts a 28% rise in productivity, a 4x improvement in retention, and a 3x boost in creativity.

Friday Pulse will enable us to:

• Measure happiness and five of its key drivers monthly.
• Identify strengths and opportunities through a quarterly Culture Profile.
• Support teams to build from what’s working and tackle challenges effectively.

What does this mean for you? You have an essential role to play in championing Friday Pulse and reviewing organizational-level patterns.

• Happiness and key drivers will be measured monthly, helping you stay attuned to morale.
• The quarterly Culture Profile will pinpoint strengths and suggest where strategic actions will make the biggest impact.
• You’ll have the opportunity to publicly thank colleagues through Friday Pulse, modelling the behaviours we want to see across teams.

What will happen next?

• Wednesday 9 October: Managers will receive an email introducing Friday Pulse.
• Friday 11 October: Employees will receive their invitation, with a follow-up reminder on 14 October.
• Wednesday 16 October: Launch day! The first set of questions will be open one week.

After the launch, our first results will provide a Happiness score and baseline Culture Profile. A working group will review these results. All senior leaders will meet on Wednesday 23 October to discuss insights and next steps - I’ll send a separate invite to you for this meeting.

Thank you for your support—please encourage your teams to participate and help us make Friday Pulse a success!

Best regards,
Kelly
KELLY KAPOOR
HR Director | Dunder Mifflin

Summary

By introducing Senior Leaders to Friday Pulse in a thoughtful and engaging way, you’ll lay the foundation for a successful launch. Take time to emphasize how the platform aligns with organizational goals, provides actionable insights, and fosters a culture where everyone contributes to workplace happiness.

See also:

• Our Guide to Launching Friday Pulse in Your Organization
• Introducing Friday Pulse to People Managers
• Introducing Friday Pulse to Employees