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Why response rates are important
Response rates help you understand how representative your results really are. They indicate whether your scores reflect a broad view or just a few voices. That’s why they should be one of the first things you check when reviewing your data.
High response rates bring confidence
When your response rate is above 70%, it means more than two thirds of people have shared their views. You can feel confident that your scores reflect the majority experience — making it easier to take informed, team-wide action.
Low response rates are a signal too
If your response rate is below 50%, it’s still telling you something valuable. In our experience, consistently low response rates may point to:
- Lack of clarity about why and how you are using Friday Pulse.
- Your Friday Pulse questions opening/closing at unsuitable times.
- A perception that responses don’t/won't lead to meaningful change.
- Existing or recent high levels of frustration or disengagement.
Take a moment to consider what a low response rate — either across the whole organization or within a specific team — might be trying to tell you. Has it always been low? Has it recently dropped? Reach out to offer support or explore the underlying cause.
Top tip: Always look at response rates with your scores
It’s good practice to review your response rate alongside your results. A change in your Happiness score might reflect a real change of feeling — or it could be due to fewer people responding. Understanding the context helps you interpret the data more accurately.