Explain not only what Friday Pulse is, but also why your organization is using it, what people can expect, and how you'll use the feedback together.

Here are a few questions you could answer.

What is Friday Pulse?

Friday Pulse helps teams and organizations build from what’s working and tackle what’s not by asking a small number of questions on a regular basis.

• Every week or month, team members are invited to reflect on how happy they feel at work, along with opportunities to share celebrations, frustrations, ideas, and thank yous.
• At launch, and then each quarter, Friday Pulse asks a broader set of 15 Culture Profile questions to understand the experiences that shape happiness at work.

Together, these insights help identify what's working well and where improvements could be made.

Why are we using it?

Take the opportunity to explain why your organization has chosen to use Friday Pulse and what you hope to achieve together.

For example:

• To better understand how people are feeling at work.
• To identify what's working well and where improvements could be made.
• To create regular opportunities for everyone to share their experiences.
• To support happier, healthier, and higher-performing teams.

Helping people understand the purpose of Friday Pulse makes it more likely they'll see value in taking part.

Is my feedback anonymous?

This can be one of people’s biggest concerns.

Explain how anonymity works in Friday Pulse and reassure your team that individual responses on the 1 - 5 scale will remain private. Friday Pulse only displays team results once three or more people have responded to help protect anonymity.

You can also direct people to our piece on How Friday Pulse protects your anonymity if they'd like to learn more.

How will we use the results?

Collecting feedback is only the first step. The real value comes from talking about the results and taking action together.

Explain how your team will review results each week or month, following the same pattern as your pulse questions, and how you'll review Culture Profile results each quarter. Use these conversations to discuss themes, celebrate what's going well, and identify practical actions that everyone can contribute to. You can find more guidance in our Guide to leading a happy and successful team

When people see that their feedback leads to conversations and improvements, they're much more likely to continue participating.

Set expectations

Let your team know:

• How often they'll be invited to complete Friday Pulse.
• Approximately how long it takes to respond.
• When you'll review results together.
• How they'll hear about any actions or changes that follow.

Setting clear expectations helps people understand what to expect and reinforces that Friday Pulse is part of an ongoing conversation, not a one-off survey.

Keep the conversation going

Introducing Friday Pulse is only the beginning.

Continue talking about the results, recognising progress, and sharing the actions your team is taking. When people can see that their feedback is valued and acted upon, participation becomes a habit and part of how your team listens, learns, and improves together.