How we view the organization we work for, and how we think others view it, is an important driver of individual happiness and team performance. Here are some tried and tested ways to boost a sense of organizational pride with your team.
Find the time at least twice a year to look together at how your team's day-to-day work connects to the organization's vision and mission.
We often find that sense of pride is lower in back-office functions because they are distant from interactions with customers and clients. Focus your energy as a team on closing the information gap between the effort you put in and the impact it has. What sort of data channels do you need to keep the impact you're having front-and-centre? Is it a regular email exchange with client facing teams? Is it a Slack channel where customer feedback is shared? Is it acknowledgement by industry experts? Is it awards for the work the organization does?
Identify whose feedback matters most to your team and make sure you can see how the organization is performing through the eyes of this group.
When we're proud of a child or a friend it's because we've noticed something good about the way they're behaving in the world. It's the same for organizations: we feel proud to work for ones that are good "citizens".
When we know and like the values an organization lives by - and we're active participators in living them! - our sense of pride improves too. However, if your team's Pride score is low, it may be that you're still trying to work out how you feel about the organization. When we don't know what a person or organization stands for, we tend to hold them at arm's length until we've made up our minds. And there's not much worse than being part of something when you aren't clear what it something stands for.
You can manage your uncertainty by becoming more intentional about how you as a team interpret and live the values of the organization. Over the year hold a series of short team sessions to explore:
You'll end up with greater clarity about what things you do feel proud about - and why - and what you'd love the organization to work more on.
Organizations that make an effort to support and provide services into their local communities have an impact on the pride people feel.
Even if your organization doesn't run volunteering programmes or social impact initiatives, your team can still think about how you gift your time and resources to issues you feel passionate about. And it'll be time well spent. Countless studies into volunteering show the positive energy the people volunteering get back. Plus, the things you learn along the way will help you work together more effectively.
Also, try creating your own team local spending policy. First look at how you spend money as a team and what control of different types of spending you have. The more you procure services from local businesses, the more money you put into the local economy. This money circulates between businesses and between people, creating and sustaining a thriving local economy. Every purchase - from a team lunch to stationery - is an opportunity to invest in the local community around your place of work.
Raise levels of pride by taking climate action.
Concern is rising about climate change. And a lot of our personal emissions are rooted in work - how we get to work, how we work, even how we save from the money we make at work. Consider all the ways you as individuals and as a team could change how you work to limit the impact on the environment and become a climate positive team in the near future!
Here are some ideas for climate actions you can take: