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Pride is a strong predictor of happiness and staff retention. Improve people's emotional connection to the organization’s mission so they can more easily map its goals onto their own.
The values we live by are a source of individual pride and set expectations for how we behave with one another. Be bold and have an honest conversation that tests the strength of these values in your organization.
In Dare to Lead, Brené Brown estimates that only 10% of organizations have operationalized their values into teachable and observable behaviours
People love to feel they make a positive difference to the world. And organizations that support social and environmental causes have more motivated workers. Allow staff to choose a cause to receive a donation from company profits.
The apparel company Patagonia encouraged employees to take political action to protect the land around their warehouse location in Nevada. Four employees took the initiative, getting support from company leaders in the form of salaries and facilities. They built a broad coalition, went to Washington, and as a result of their lobbying, 1.2 million acres of wilderness were protected. Today, the clothes company campaigns to safeguard 30% of land and waters by 2030.
Research has found that donating to charity increases worker productivity by an average of 13%. This increase occurs regardless of whether the charity donation is dependent on performance or not. The least productive workers seem to benefit most, with the largest rise in productivity of 30%.
When we focus on the wellbeing of others, we usually improve our own. Volunteering can support core psychological needs, which help us to feel happy and proud of the contribution our organization is making to society.
Remind colleagues why your organization is a great place to work. Does it help solve a problem, give back to the community, or have excellent employee benefits? Campaigns that communicate successes internally - especially when they align with the organization's mission - are highly motivating!